Welcome to the only newsletter that decodes how buyers feel, think, and act, so you can influence all three.
Good Marketers Know Their Market
Great Marketers Know
Their Buyer’s Mind.
Built on psychology. Backed by science. Told through story. Delivered weekly.
Trusted by 7,000+ CXOs, Brand Leaders, and Growth Pros at the World’s Top Brands.
No spam. No fluff. Unsubscribe anytime.
Every strategy, ad, funnel, and retention lives or dies in the Buyer's Mind
Most brands chase channels. But the ones who win consistently, are the ones who master how people feel, think, and decide.
Ignore this, and you’ll keep burning spend, lowering margins, and fighting for scraps. Use it, and you’ll lower CAC, increase LTV, and build a brand people can’t forget.
Your unfair advantage, delivered weekly.
A hidden insight
The real reason buyers acted (or didn’t).
A play you can run
Step-by-step, built for execution.
Real world learnings
The exact strategy, broken down.
The Numbers
Always with proof of lift, not just theory.
A sharp Takeaway
A line you’ll repeat in your next growth meeting
Recent wins
from readers
Blended CAC−38%
Shifted budget away from saturated channels using a simple consumer response read.
(Apparel Brand)
AOV +22%
Built sensible bundles from real pice sensitivity and tuned the free-shipping threshold,
(Home Brand)
Email revenue +79%
Tailored offers to “likely second-order” customers and suppressed coupons when not needed.
(Pet Brand)
Trial → Paid +24%
Pricing page reframed around outcmes; in-app prompt synced with the first success event.
(Analytics SaaS)
Checkout drop-off −42%
Enabled one-tap wallets and added eassurance on each step, based on dropout behavior.
(Skincare Brand)
84-day LTV +26%
Post-purchase reason identifiation; follow-ups and cross-sells matched the intent.
(Supplement Brand)
Frequently asked questions
What is The Buyer’s Mind newsletter?
A weekly buyer-psychology and behavioral-science briefing for CXOs, Brand Pros, and Growth Pros in DTC and SaaS. Each issue gives you one tactic, a 3–5-step playbook, a swipe asset, and realistic lift ranges for conversion rate (CR), AOV, CAC, and LTV.
How often will I receive the newsletter?
Once a week, delivered straight to your inbox.
How long does each newsletter take to read?
Seven to ten minutes. Each issue is designed to make you gain knowledge, and get actionable steps, within 7-10 minutes.
Thus, just by spending 7 minutes each week, you will gain mastery in marketing psychology, gain an edge over your competitors, and end the guesswork.
Who should subscribe to this growth and buyer psychology newsletter?
CXOs who want cleaner go/no-go decisions, Brand leaders who need strategies and on-page proof that convert, and Growth Pros who want step-by-step methods that move CR, AOV, CAC, and LTV.
What kind of behavioral science tactics do you cover?
Practical plays: pricing and bundling, risk-reversal, choice architecture, social proof framing, lifecycle/CRM sequences, onboarding and activation (SaaS), and media/landing alignment that reduces CAC.
Do you include real results or just theory?
Real results with context. Where possible we use holdouts or matched baselines and share expected ranges so you can judge fit for your brand, traffic mix, and seasonality.
Will this help if I’m already running CRO and lifecycle programs?
Yes. The newsletter has learnings and actionables that are designed to layer on top of existing CRO, CRM, and paid media, prioritized, testable, and measurable. Think “one focused win per week,” not another backlog.
Is The Buyer’s Mind free, and can I unsubscribe?
Yes, it’s free. One-click unsubscribe anytime. No spam; occasional, clearly labeled, relevant sponsors.
What happens after I subscribe to the newsletter?
You’ll get a quick welcome which will also have briefing on the next send. If it lands in Promotions, drag it to Primary to train your inbox.
